I had a dream to start a boutique for as long as I can remember and decided now is the time. After a divorce, I found myself longing to regain my sense of self and decided it was time to pursue my dreams.
Stella Violet, named after my two amazing daughters, started with one brand. Our first pieces featured subtle positive affirmations (I am brave, I am loved, I am strong, etc) and we continue to carry them today. The reaction to them was overwhelming and I've made it my mission to add other brands that continue this theme and other pieces that are comfy, cozy and make us feel confident in our own skin.
We aim to empower women and remind them that they are what they believe, that each of us is special, that we have the power within us to tear down negative thoughts and turn them into positives.